Reaching your North Star with strategic marketing
Professional services often face significant challenges in executing effective marketing strategies that drive real business growth. Allocating dedicated resources can be costly, and finding experienced, senior oversight to guide marketing efforts is often out of reach. The difficulty of recruiting top marketing talent further compounds these challenges. Many firms struggle to commercialise their brand and align marketing activities with their business goals to generate sustainable growth. This is where Polaris Marketing can help.
Do you need to drive business growth?
Are you time-poor?
Do you want a clear return on your investment in marketing?
Do you want a clear approach to marketing that aligns to
your business goals?
Do you need flexible support?
Are you uncertain which marketing activities to do but know
you need to take action?
Hi, I’m Simon Bussell, a B2B marketing consultant with over 25 years of experience working in the professional services sectors.
I set up Polaris Marketing as I have a passion for helping businesses achieve their goals through strategic, data-driven, creative marketing.
Polaris, the North Star, has guided travellers for centuries. At Polaris Marketing, I serve as that guiding force for growing professional services businesses - providing the expertise, strategy, and execution needed to drive meaningful and sustainable growth.
I don’t just offer advice - I roll up my sleeves and help businesses implement marketing strategies that work.
Whether it’s to help optimise existing marketing efforts, launch new initiatives or scale rapidly, I’d love to talk to you about how I could support your business.
If you’d like to book a Discovery Call, then please click on the button below.
Discover how you can reach your North Star
My core services include:
- Marketing audit & review
- Strategic marketing execution
Find out more about how I can support your business:
Strategic
I develop tailored, data-driven marketing strategies that align with your business goals. By focusing on long-term growth, I ensure your marketing efforts are purposeful, results-driven, and built for sustainable success.
Practical
Marketing should be actionable, not theoretical. I focus on real-world solutions that drive immediate impact, helping you implement effective campaigns, optimise resources, and get measurable results without unnecessary complexity or jargon.
Flexible
Every business is different, so I adapt to your needs - whether it’s ongoing support, project-based work, or stepping in on a fractional basis. I provide scalable marketing expertise when and how you need it.
Experienced
With 25+ years in B2B marketing, I bring deep industry knowledge, strategic insight, and hands-on expertise. I’ve worked with SMEs helping them navigate challenges and accelerate growth.
Cost-effective
Hiring a senior marketer full-time can be costly. I offer high-level expertise without the overhead, delivering maximum value through tailored solutions designed to fit your budget and business objectives.
Commercial
Marketing should drive real business results. I focus on strategies that enhance brand positioning, generate leads, and increase revenue - ensuring your marketing investments contribute directly to commercial success and long-term growth.
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